Millennials as positioned to re-shape our economy as they enter their prime earning and spending years. Indian millennials stand-out from the rest as majority or maybe all of them speak English, they are better educated than previous generations (parents) and most-of-all they are better connected with the world through the internet. [1] With a large proportion of the population, millennials can disrupt traditional ideas majorly followed by their parents.

1. Renting over ownership

Millennial as a Tenant
Millennial as a Tenant

Many millennials are not interested in buying homes and prefer renting. One of the major reasons for this is the increasing affordability gap, stricter lending standards and some of them are not married yet. [2] According to RBI, the all-India house price index (HPI) increased by 2.5% from Q4 2017-18 to Q1 2018-19. [3] Further, millennials have cut their spending on properties which is clear as only 7% is spent on housing from their income. [1] There is an 8% increase in home renters between 2005 and 2013. [4] This clearly states their preferences when it comes to housing alternatives. Additionally, there a high chance of this number increasing in the near future.

2. Struggle for Self-satisfaction

millennials characteristics
Celebrating satisfaction

The philosophy of many young adults in pursuit of self-satisfaction without harming society. Some millennials value passion more than money when they join a new job and this might be the case even with you. In a survey, 44% of millennials prioritize passion and 42% choose money. [5] Passion overtakes money by a small percentage but this can be viewed as a shift from a traditional viewpoint. Several young adults make 46% more money from side hustles as compared to their parents or “Boomers”. [6]

3. Millennials are compassionate

Being Compassionate
Being Compassionate

Our elders are generally criticized for climate change and to some extent they are responsible. Sadly, millennials are forced to inherit global warming. However, young adults have taken this challenge head-on. It is noted that 73% of millennials spend more on sustainable products. [7]  Furthermore, some millennials with money, possibly you, like to invest in ESG firms. [7] ESG stands for clean Environment, Social inclusion, sound Governance. In a 2018 study, a 14% increase in investment in the

Leading a Healthy Life
Leading a Healthy Life

ESG portfolio was driven by millennials. [8]   

4. Dedication to a life well-lived

Like everyone, I believe that even you would like to live a healthy life. However, the sense of wellness is the highest among millennials. Young adults, like me and you, feel that being healthy does not mean “not sick”. Some of them have a broader picture regarding health that includes physical and mental health. [9] When it comes to health, taking things into their own hands is the new norm set by millennials. Around 55% of millennials like to shop for health insurance online. [9]


In general, millennials are stereotyped as too tech-oriented and it is well known that millennials do most of the things online. They have established new trends in searching and spending at their convenience. Usually, they are careful when it comes to investing but with increasing social media tools and applications, these barriers for wise financial decisions are disappearing. In a latest survey by BlackRock, 45% of millennials say they are more interested in stock investments than they were 5 years back. [10] We believe this has been made possible through technological advancement and other generations must learn from the millennials.

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[1]A. Talreja, R. Wahi, S. Ghosh, D. Marwah and B. Verma, “Trend-setting millennials – Redefining the consumer story,” Deloitte Touche Tohmatsu India LLP, 2018. [Online]. Available: [Accessed 22 November 2019].
[2]A. Hankin, “The Real Reasons Millennials Aren’t Buying Homes,” Investopedia, 25 June 2019. [Online]. Available: [Accessed 21 November 2019].
[3]A. Prasad, “All-India House Price Index (HPI) annual growth,” Reserve Bank of India , 2018. [Online]. Available:
[4]Goldman Sachs, “Millennials coming of age,” Goldman Sachs, 2019. [Online]. Available: [Accessed 22 November 2019].
[5]J. Burnett, “Survey: Millennials want passion more than money,” The Ladders, 10 January 2018. [Online]. Available: [Accessed 21 November 2019].
[6]T. Locke, “Here’s how much extra money young people make from side hustles,” CNBC, 19 September 2019. [Online]. Available: [Accessed 21 November 2019].
[7]J. Robison, “Millennials Worry About the Environment — Should Your Company?,” Gallup, 29 May 2019. [Online]. Available: [Accessed 21 November 2019].
[8]L. Albrecht, “This is what millennials care about when they invest,” Market Watch, 11 September 2019. [Online]. Available: [Accessed 21 November 2019].
[9]J. Harpaz, “6 Expectations Millennials Have For Their Healthcare,” Forbes, 26 August 2019. [Online]. Available: [Accessed 21 November 2019].
[10]BlackRock, “Every year, we ask people how they think and feel about their financial health.,” BlackRock, 2019. [Online]. Available: [Accessed 22 November 2019].

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